They might be laughing out loud, because this is the least holo color in the OMG Collection. Its a fabulous purple, but the holo is just a hint. These are linear holos, meaning the particles are tiny and the rainbow reflection is very tight and organized. These are my favorite holos. I do wish they would come back again. The Tronica China Glaze collection, this spring, is a scattered and dull holo. I didn't buy any. They're exclusively at Sally's and Cosmoprof.