This might be an Ulta exclusive from Valentines day 2009. I bought it last fall and I am pretty sure I saw it at Ulta over New Years. I thought it was a little boring, but after I applied it and wore it today I am in love with it. Its such a soft, sophisticated pale pink with a hint of lavender, like the pink of a candy heart. It is not as stark as Mod About You. It reminds me a bit of one of the Rescue Beauty Lounge pinks I have. Definitely chic. I'll try and get a pic in the sun tomorrow if the weather cooperates.